For a freelancer, it’s necessary to have own website where he show his wares. Off-course video is the wonderful way to engage your client whether you provide a service, an actual product or a showcase of your talents.
Video allows you to get more personal, it allows you to speak to us one-on-one, and is known to hold the viewer’s attention a bit longer than a page full of text. And because of the few barriers to entry, today producing your own video is easier and cheaper than ever. So, you already have a camera and maybe you’ve started making videos…but are they good videos? This post reveals the 5 biggest mistakes which newbie freelancers make.
Not Knowing Your Focus
Be sure to focus on the story because it’s the main part of video. If you don’t feel to tell us everything in one video, then break it into several videos. You have to produce each video with a clear cut message.
Not Using an External Mic
Video of sound is more important than good-looking video. A video is lifeless without sound; it brings us in and makes us feel as if we are there. Use an external clip microphone instead of internal mic on the camera, if you are doing interview or speaking into the camera yourself. You get clearer sound directly from the subject by using clip-on mic.
Choosing the wrong media format
Most people create web video files in one of a handful of popular software file formats. These formats include MOV, AVI, WMV, RM, and MPEG. They are made to be played by video players, such as Quicktime and Real Player. But Quicktime prefers .MOV files. and Windows Media Player prefers .WMV and .AVI files. The problem is, not all players on people’s computers can run all the different file formats. The result is that many of your visitors will steam up and leave.
you don’t use a tripod
What’s the quickest way to ensure professional looking footage in any situation? Don’t move the camera!
It’s that simple. Flip cams, iPhones and DSLR cameras are the most susceptible to looking amateurish when hand-held, because they’re so light. Invest in a light set of Manfrotto sticks and use them for everything. Of course, handheld footage is powerful, and necessary, in certain situations – but more often I see it used as a technique through laziness rather than intention.
Failing to Take Full Advantage of Social Media
If you’re not using social media alongside your video you’re making a critical error. You need to add Facebook like buttons, Twitter buttons along with many others. Facebook comments allow people to comment on your video, on your site and tell their friends on Facebook how good it is. Social media is the most powerful free tool you have to market your video so use it!