Freelancers use Internet to spread the words about their brand and content. Most would enable readers to subscribe to their feeds and social networks. Others would take their website URLs to blog directories and other online communities. You can use the same strategies for your freelance website.
In this article, I will discuss some valuable strategies on how you can write content that markets itself to readers and that can grab potential clients to your freelance website.
Write Catchy Titles
Majority of online readers use titles as a deciding point on whether or not they should read the rest of your article. It works the same way for potential clients. If your blog post has an unrelated headline, no one will read it. Catchy headline is an essential part of any article.
Identify Your Niche
If you don’t have an idea about your market and how to begin creating content, you can provide feeds of relevance to get the ball rolling.
For instance, search for trending topics in Twitter, updates in Facebook, and other online discussion groups related to your site’s theme and message. You need to pay attention on current issues in all over the world for making posts.
Post Teasers on All Networks
New thing creates momentum in the market. Rotate your way of writing according to latest trends and demands. With a new and creative content you can easily grab the attention of readers. Build on excitement by giving out teasers in the form of a tweet, poster, video, or any short content for potential and existing readers to look forward to.
If your content does not encourage sharing, you’re not doing viral marketing the way it should be done. Be bold with your statements and carry an outright, worth-remembering message that will ignite the desire to share the word.
Have an Engaging Tone
Once you’ve successfully gotten into your reader’s mind to click on that “Read More” button, make sure that the title is as captivating and “enlightening” as its content.