Author: Sasha

It’s been a while you may have noticed all the huss and the fuss about Pinterest. Do you have any idea it can bring about the highest traffic to your Website or Blog if used wisely. Pinterest has brought diverse opportunities to improve business of all sizes. Pinterest is a photo sharing website and is unique owing to its pin board style.

Share your authenticity

Show your audience who you are. Pinterest allows you to curate photos of experiences, recipes, looks and influential people – anything that you love and want to refer back to. By being authentic and showing your followers what you’re into, you allow them to get a sense of the person behind the business. The more you can show your customers the face behind the brand, the more they’ll get to know you and connect with your business.

Stay organized and targeted

Create targeted and niche boards using industry-related keywords. As you pin, post relevant content to each board and write a brief description (using keywords). You get the point, targeted is better. Make it easy for online searchers to locate and share your vision.

Adaptability to business

Numerous possibilities exist for utilizing Pinterest in this modern era of online and offline business. Some of the top categories are recipes, do-it-yourself crafts, décor, apparel, wedding theme, health care and travel, technology, SEO, blogging and many more, potentially helpful for brands having excellent imagery and unique products.

Keep an eye on what is being pinned from your site

This is a neat little trick you can do to see who is pinning what from your site. Head to pinterest.com/source/yourwebsite.com and you can see what is happening. For example, check out who is pinning articles from The Social Skinny  This is really helpful because you can not only be sure to connect with (and potentially thank) those who are pinning your content (and potentially offer them a discount in future for being such great advocates?) but you can also check out what is most popular, and make sure it’s featured prominently on your site.

Case the net

Pinterest is different from Twitter or Facebook. A brand should use Pinterest to help evoke the essence of their products. For example, if you run a health and fitness website, you can promote items which will help to convey your brand such as easy at-home fitness tips, inspiring articles or healthy menu options. As with most social media, it is not good etiquette to use the platform only for self-promotion. Aim to share inspirational and engaging topics on your boards and make sure whatever you share has a great image attached.

How to Use Pinterest for Business

Let’s say you’re in the business of selling shoes. How would you use Pinterest? Well, the conventional – read: Facebook! – approach would be to simply post photos of your shoes, with a link to your website, where your followers can buy them. But is that enough? Will that suffice to make it on Pinterest?

The answer is: ‘No.’ Instead, you have to focus on what people can do with your shoes. That means: make photos and post them of people wearing your shoes on the beach, in the Sahara, on top of a mountain, or at a cocktail party (depending on the kind of shoe you’re trying to sell).

Additionally, you can organize contests: let your customers pin photos of themselves wearing your shoes. The best photos will be put on your company’s Pinterest page, and the winner can win a free pair of shoes.

It’s an incredibly effective and fun way to interact with your customers, and to make them an active part, rather than a passive one, of your business. And that, of course, is the key to success – both offline and online.