Category: News

Today’s consumers expect to receive more special deals and offers during holiday seasons. Seasonal events drive consumer buying patterns. That’s why marketers around the world take advantage of changes in season to create marketing campaigns that increase their revenues.

For those who occasionally lack inspiration in their campaigns, the Promo Campaign Planner by GetResponse is a great source of ideas for every month of the year and will help keep your email marketing relevant and universal.

The calendar enables marketers to implement a long-range strategy that covers the entire year. The payoff comes in the potential to maximize marketing ROI.

With the Promo Campaign Planner, marketers can:
Set priorities – so scarce resources can be concentrated on maximizing revenues
Be selective – to avoid running campaigns during seasons when payoff may be low
Prepare in advance – to avoid lapses in execution due to last-minute planning.

How to Increase Sales through Seasonal Promotions:

When considering how to increase sales during quiet periods, most companies head straight for tried and trusted methods such as discounting, clearance prices, free shipping, and coupons. These can generate customer interest, but you must be certain that they fit with your sales strategy. Increased sales volume is only worthwhile if you maintain a reasonable profit margin or secure future sales through loss-leading promotions.
Your loyalty data will reveal how to increase sales by personalizing discounts and offers. Base your recommendations on customers’ previous purchasing patterns to ensure that they receive relevant and timely sales promotions. Customers love to feel that they are part of an exclusive group. By sending restricted offers to valued customers, you can entice them to visit your website during quieter periods. Seasonal lulls are also an ideal time to experiment with new offers and carry out A/B testing.