Avoid social media fatigue

It’s not easy establishing our own personal brands in the world. You have to blog, tweet, connect, and like…let’s face it, it can be rather exhausting to keep up this kind of consistency. It seems like every time you turn around there’s another social network that’s up and coming, ready to eat up our time and swallow our productivity. Here are 5 tips to fight social media fatigue:

Have a plan:
Develop  a strategy: with the proliferation of social platforms, develop a strategy and become active only on those sites that complement your strategy and overall goals. Plan your social media posts in advance so you know where you are going (have a strategy) and know when you’re going to take a break (for quality family time).

Track your time:
Time management is about making changes to the way you spend your time. For effective time management, you have to apply a time management system that will help you see where changes can and should be made… which means that the first step of time management is to analyze how you actually spend your time so you can determine what
changes you want to make.

Maintain fueling stations:
As you’re meeting new people and establishing new connections, keep an eye out for those that have a particular talent for encouraging you.  If you’re not good about staying in touch with people, make a list of your “fueling stations” and check in with them regularly. Think of the common thread that runs among your group – it doesn’t even have to be strictly business-related – and start up a LinkedIn Group among yourselves.

Take breaks:
Focus on taking breaks that rejuvenate you and recover your ability to focus. Take a break at least every 2 hours. Some suggestions include;
Take regular breaks, and schedule time for yourself.
Set goals – have a purpose behind your work.
Vary your activities. Spending all your time on one platform is tiring.
Set expectations, and let people know when you’re not available.

Delay reactions:
Social media’s instant feedback makes for a terrible temptation when it comes to publishing overly emotional content. If we were writing letters, making phone calls, or even sending emails it’s unlikely that many of our rants would make it into public view. There’s an attraction to display erratic behavior and emotions though.