Branding is considered the most essential aspect for the success of a freelance business. The concept of branding is commonly overlooked, because we have no idea that how much benefit it can provide for the success of a business. Your brand can effectively represent the image of your business to your clients as well as to the public.
As a freelance designer you can get benefit from various opportunities available to create your own brand identity from scratch. Here’s how to build a strategic brand identity for your freelance business.
Define Your Target Audience
The first step you need to take in the process of brand identity is to clearly define your target audience. Take necessary steps to research and recognize the audience, their needs and lifestyle their favors and disfavors. Then establish your brand on the basis of your research and analysis about your ideal customer.
Define Your Business Goals
You need to define your freelance business goal before actually getting into the process of branding. Spend little time to properly set your business goals. Write down the detail and take a critically view of the goals because they can play a major role in the success and failure of you freelance business.
Selecting a Name
We commonly overlook this step in the process of building a brand however it really matter with the final goals of your business. The name of the business should be relevant with your work, as an irrelevant name can create confusion in the mind of potential clients. Most of the freelancer use personal name instead of a formal name which work well with this type of business.
Design Your Brand Logo
Logo is the first thing to consider in the design process of a brand. A logo is an icon-sized image or mark representing your brand identity to the public. While designing a logo one thing you should keep in mind that how it will look like. A unique and simple logo can quickly capture the attention as compare to a detailed and complex design.
Plan Your Presentation
The next and probably the last step in building a brand identity is deciding on manners you will use to present the brand to your target audience. You can use any medium out of most commonly used marketing media including, your website, logo, business card and stationary and brochure. You can also get help from social media such as Facebook, Twitter, and YouTube.