Branding is critical to the long-term success of your freelance business. It’s important to develop a brand for your freelancing business. Customers make purchases based on emotion, and they justify with logic. Your brand image sets the tone for that emotion. If your branded image tells customers that you’re the best person to provide a particular service, if it makes them feel comfortable doing business with you and confident that you’ll produce the results they’re looking for, you have crafted an excellent brand that’s primed for success. A strong brand image can drive people to your website. It can build awareness for your business and thus increase your sales and profits.
What is a Brand?
A good logo can do wonders for a self-employed freelancer, but branding identity goes far beyond that, into entire website development, content, business cards, and even into offline scenarios. Branding is the most important part of every business as it differentiates your business from others. Branding decides the fate of the business. A proper branding could make your freelancing business pretty successful so representing yourself and branding yourself as a freelancer in front of your customers becomes the most important task for running a successful freelancing business.
Why is a Brand important for Your Freelance Business?
The truth is, however, that as a freelancer branding is just as important as it is for traditional businesses. Yet, many freelancers don’t realize how important this vital marketing tool really is. Without branding, your freelancing efforts may never grow into anything more than a hobby. Branding is really that important. A well-planned brand makes for an excellent foundation for your marketing efforts. With a clear, established brand, clients are more likely to believe you are serious about your work. A good brand will lead to success now and in the future, and that is essential for a self-employed person that doesn’t ever want to be forced back into a 9-5 job.
How to establish your brand?
One of the most important assets you can develop for your business is a powerful brand. As a freelancer, you are your brand. To establish your reputation, you have to consistently promote and build that brand identity. Developing a brand is much more than just deciding on a name or picking some colors. A brand is the sum of all you do. It’s derived from all your touch points with your customers and prospects. Developing a brand requires having a plan that consistently communicates what your company is and does, along with your distinct attributes, image, and personality. Five main steps are included in creating a brand namely:
Draft your brand DNA or essence
Define and relate to your target audience
Choose a brand name
Create a logo
Make a list of all your other touch points
Create a demand for your brand