One of the best marketing strategies a small business or freelance business can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerrilla marketers because they are fast, easy and cheap tool for marketing. Postcards are perfect for photographers, web designers, architects, graphic artists, or anyone else who wants to keep their clients in the loop on what they are working on, with something visual and tangible.
Direct mail postcard designs are a great way to show off your creative talents and get noticed. In an age when executives are familiar with receiving emails from scouting freelancers, postcards received through snail-mail are a novel and memorable way to sell your freelance services. Showcase your best visual/visuals on side one, then write some marketing copy to sell your services on side two (and remember to include your full contact details). Your copy should focus on the benefits your clients will get from using you.
Mailing out postcards to the local community is beneficial in a number of ways.
Reaches a Large Majority of the Local Community:
Post card marketing is an effective and extremely cost effective way of promoting your new business, product, or service to the local community in large quantity. Since most individuals have mailboxes and check their mail regularly, they are bound to come across your business postcards. Since most individuals have mailboxes and check their mail regularly, they are bound to come across your business postcards. There are many groups of individuals who will need to utilize your services and be happy that your postcard wound up in their mailbox.
Relatively Inexpensive Marketing Technique:
Postcard marketing is a cost efficient way to get your message out to your target market. The simplicity of postcard marketing makes it even better. With postcard marketing, there is no stuffing or licking envelopes. All you have to do is put on a stamp! But most of all, the high impact of postcard marketing makes it so great! Letters are enclosed in an envelope, so the consumer gets the chance to throw it away without opening it. But with postcard marketing, it is almost impossible to throw away a post card without first reading its message.
Easy to Complete:
A postcard is a quick and easy way to share important information. Postcards are one of the most affordable and highly effective direct-mail marketing strategies. Postcards work for every industry, business to business and business to consumer. They’re popular because they’re simple to create and inexpensive to print, and unlike other forms of direct marketing mail, postcards almost always get read.
Less Intrusive Than Cold Calling:
No other medium allows you to reach as many prospects at such a low cost. No more face to face visits. No more cold-calling. Potential customers receive your offer better through this medium. By mailing out the postcards, you will find that most people take at least a quick glance at the postcard and some will even pursue the business offer further.