A marketing campaign is a series of touches with your market to communicate a key message. The key word is “series” since it usually takes multiple touches for your audience to recognize your message and respond. Planning an advertising campaign is often a very daunting task. The advertising world is a rough and energetic one, and there is always someone willing to take your money! The following tips will help you generate a campaign from scratch, and lead you away from some of the common pitfalls that freelancers can fall into.