Why did you start your business? It’s not a trick question. Most folks will immediately say, “To make money,” but there is usually another reason lurking beneath that slick answer. The underlying reason you started your business, not the dollar signs, is what will keep you motivated to slog through all of the terror and confusion that’s associated with being a business owner. The Solo Entrepreneur may also be called a free agent, freelancer, solopreneur, self employed, sole proprietor, or home based business owner. Solopreneurs are self-motivators who enjoy the freedom and benefits that come for working for themselves. They thrive on the ability to work on different projects, being creative and flexible, and most importantly creating opportunities for themselves.