Well in this post I want to share with you guys conference lecture and high quality advice from Kevin Allocca. He is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. Not all YouTube videos are made equal. Some languish in obscurity, while a tiny percentage rack up millions of hits.

The main points of what make Internet videos popular are not new. Novelty, unexpectedness, humor. These things have always been popular, but Allocca makes the point that the ability to participate in a viral video – either through sharing with friends, commenting on posts, or even making tribute videos – is what defines the medium.There are some funny videos here, very entertaining. You’ll also get some ideas (if you think laterally) for creating viral videos to promote your freelance businesses.